.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, when accustomed to running into billions in financial backing every year, have raised nearly $360 thousand until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown is because of market concentration, heightened regulative stress, and also economical uncertainties.ADWEEK consulted with five VCs that remain to acquire adtech firms, despite these obstacles, about what they are actually looking for and what they steer clear of. Possibly unsurprisingly, these real estate investors are actually targeting options in privacy-focused modern technologies and industry-specific regions including linked television.